DESIGN Default Value

PROVOCATIVE PERSPECTIVES

To be brave, you must stand for something. When it comes to design and styling, we do what we believe is right, always putting creative excellence and aesthetic precision first.

DESIGN WITH AN OPINION

Lexus design is deliberately daring and provocative. Freedom of thought and expression are of the utmost importance to us. We're relentlessly exploring and pursuing new ideas. We begin with brave concepts – those that are truly original, bold and highly conceptual - which we translate into visionary vehicle design, imaginative in every aspect.

Lexus design with an opinion
Lexus Bold Choices

MAKING BOLD CHOICES

DESIGN WITH AN OPINION

For us, brave design is about confidence. Willingness to stake a claim and stand apart from the rest. We know who we are, and we never fail to do what we believe in.

Why? Because brave design choices forge incredible experiences. The amazing things which genuinely move us don’t originate from the familiar and the similar. They’re born of courageous contradictions. When you embrace paradoxes and polarity, you reach something truly cutting-edge.

A GLOBAL POINT OF VIEW

Diverse perspectives, different cultures and fresh locales fuel Lexus design. We’re proud to have three design centres in unique corners of the world. Working both independently and together, they encourage radical thinking and endless experimentation. Out of these beacons of excellence, iconic cars emerge.

Lexus Global Point of View

IMAGINING THE FUTURE

Our bold ideas become concept cars and eventually production vehicles, but inspiration also has more futuristic, avant-garde outcomes. We re-imagine movement and travel without limits. From the air, to the sea, to the sidewalk, we’re open to creating vehicles for any space, and any moment.

Lexus Vehicle Future
Lexus Visionary Ideas

​VISIONARY IDEAS

​IMAGINING THE FUTURE

Brave imagination leads us to unexpected and exhilarating places. We challenge engineering at every turn, reshaping technology to reach new heights. No complacency, no rest.

In recent years, we’ve pioneered and unveiled a Skyjet, a Sports Yacht, and a Hoverboard. Radically different in function, they’re all united by Lexus’s unmistakably brave thinking.